![]() Griffiths, an ex-Manchester clubber who as a young new romantic once went to the Haçienda every night for six months, consistently teases out the quietly radical side of a brand that made its name by dressing women for work – a bold move, in 1950s Italy which was one of the first designer names to have a plus-size label (Marina Rinaldi was launched in 1980) and has been a leader in diversity, one of the first labels to have a model in a hijab on the catwalk, in 2017. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply. For more information see our Privacy Policy. ![]() Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. “I get quite a lot of it from Google,” he admitted backstage. Griffiths’s fondness for esoteric references have earned him a reputation as the “Stephen Fry of the fashion world”, which he says is only part-earned. Women did their fair share of pillaging,” he said. “Even the Vikings sowed seeds of gender equality. Stockholm city hall is the venue for the annual Nobel prize banquet in December, and Griffiths said he had come to Scandinavia for its emphasis on design over surface decoration and for “a strong tradition of parity between the sexes”, both of which chime with Max Mara. ![]() A black-and-white poncho cover-up nodded to Sarah Lund’s sweater in The Killing, the Rosetta stone of Scandi chic paper flower crowns to the folklore and myths that swirl in the near-endless light of Swedish midsummer. Hygge for the heat meant slouchy drawstring shorts, maxidresses overrun with tiny wildflowers, sleeveless jackets with silk tassels, and slinky dark vest dresses. “Do you really want to go on holiday to Spain when it’s as hot as it is in London now?” “I think going somewhere cooler in summer will increasingly be a thing,” said Ian Griffiths, the British designer who has steered Max Mara for 36 years, before the show. Photograph: Michael Campanella/Getty Images A model walks the runway at the Max Mara resort 2024 collection fashion show at Stockholm city hall on 11 June.
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